EVOO + Buying
EVOO Buying Tips
Finding a great bottle of extra virgin olive oil is easy as long as you know what to look for! Here are 5 tips for buying a fresh bottle of extra virgin olive oil:
1. Does it say Extra Virgin Olive Oil?
Sounds silly, but a 2013 study found that 75-80% of imported EVOOs are counterfeit and do not meet legal grades to be called extra virgin! Worse, many bottles labeled extra virgin olive oil contained almost no olive oil at all—just a seed oil such as sunflower, altered with chlorophyll and beta-carotene to convey the same appearance and fragrance. Some brands used an inert liquid fat as a base, adding just a little olive oil to pass it off as genuine while others deodorized rancid oil using chemicals and heat, killing off its health properties.
2. Is it Certified?
Buying a COOC (California Olive Oil Council) certified olive oil guarantees highest quality on the market. The COOC's strict and rigorous testing process, including both a sensory and chemical analysis, ensures that what you're buying is not only nutrient-rich, but also delicious and flavorful! Chef approved!
3. Does it have a Harvest or Best By date?
Every bottle should provide the Harvest and/or Best By date so you know how fresh your bottle of EVOO is! Olive oil has typically a shelf-life of 18-24 months from the harvest date with a 3-month life once the bottle is opened.
4. Where does your EVOO come from?
Did you know that the most common EVOO fraud involves diluting extra virgin olive oil with lower-quality oils from North Africa and other areas? Be sure your olive oil comes from a single origin and location. A certified bottle of EVOO assures that your bottle is not counterfeit.
5. How are you storing your EVOO?